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Abstract

Purpose: This paper aims to demonstrate how hospitality management research could benefit from the propositional style of theorizing, and how this approach could expand the scope of research in the discipline. Design/methodology/approach: Developing new theories could provide unique insights and...

Author(s)
Riasi, A.; Schwartz, Z.; Chen ChihChien
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Contemporary Hospitality Management, 2018, 30, 11, pp 3211-3228
Abstract

Purpose - This study's goal is to examine how an intensified room rate signal affects customers' perceptions, their propensity to book, and consequently hotels' revenue maximization. Design/methodology/approach - Subjects were asked to assess quality, sellout risk and the likelihood of getting a...

Author(s)
Schwartz, Z.; Chen ChihChien
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
International Journal of Contemporary Hospitality Management, 2010, 22, 1, pp 41-55