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AbstractFull Text

Revenue Management has been attracting increasing attention from practitioners and scholars as a viable strategy to improve financial effectiveness of firms. Because of perishability characteristics of its services, tourism industry (e.g. airlines, hotels, restaurants) emerges as a popular user of ...

Cetİn, G.; Bİlgİhan, A.; Demİrcİftcİ, T.
Washington State University, Pullman, USA
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 253-260

Hospitality industry increasingly recognizes importance of integrating revenue management into their operations and significance of their staff to do so. Yet revenue managers face major challenges from both internal and external sources. Hence revenue staff dealing with several sophisticated...

Cetİn, G.; Demİrcİftcİ, T.; Bİlgİhan, A.
Elsevier Ltd, Amsterdam, Netherlands
International Journal of Hospitality Management, 2016, 57, pp 132-142