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Abstract

Building customer loyalty continues to grow in importance for hotel marketers. However, the constructs of that loyalty continue to develop. Initially, hoteliers imitated the airlines by offering frequent-guest programmes. Hotel operators found, however, that such economic-based offers did not truly ...

Author(s)
Shoemaker, S.; Bowen, J. T.
Publisher
Elsevier Science Inc., New York, USA
Citation
Cornell Hotel and Restaurant Administration Quarterly, 2003, 44, 5/6, pp 47-52
Abstract

This article examines the history and prediction for hospitality marketing. Looking at the evolution of marketing as recorded in the pages of the Cornell Hospitality Quarterly, one sees a continual increase in the complexity of the marketing issues for the hospitality industry. Each decade's...

Author(s)
Dev, C. S.; Buschman, J. D.; Bowen, J. T.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hospitality Quarterly, 2010, 51, 4, pp 459-469