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Abstract

Purpose - In order to enhance operational efficiency, improve service quality and reduce costs, practitioners in the hospitality industry have widely adopted and implemented information and communication technologies (ICTs) in their businesses. Understanding what has been done and how ICTs have...

Author(s)
Ip, C.; Leung, R.; Law, R.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
International Journal of Contemporary Hospitality Management, 2011, 23, 4, pp 533-551
Abstract

This study attempted to focus attention back on identifying consumers based on certain demographics. The purpose of this study was to examine the role of gender, age, education, and income in influencing consumer's level of involvement in obtaining a hotel discount. The results showed that females...

Author(s)
Lee, S. H.; Bai, B.; Murphy, K.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Hospitality Marketing & Management, 2012, 21, 5, pp 569-588