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Leisure Tourism

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Abstract

Purpose: The purpose of this study is to understand how and to what extent Hong Kong hotels have integrated customer relationship management (CRM) into their revenue management (RM) practices at individual customer level. Method: Semi-structured interviews were used to gather information from...

Author(s)
Guillet, B. D.; Shi XinChen
Publisher
Emerald Publishing, Bingley, UK
Citation
International Journal of Contemporary Hospitality Management, 2019, 31, 2, pp 978-997
Abstract

This study demonstrates the value of using readily available Organisation for Economic Co-Operation and Development (OECD) indicators to estimate hotel occupancy trends in a particular territory (Hong Kong) drawing upon almost four decades of data (1972-2010). The indicators predict the economic...

Author(s)
Tang MeiFung [Tang, M. F. C. ]; King, B.; Pratt, S.
Publisher
Sage Publications Ltd, London, UK
Citation
Tourism Economics, 2017, 23, 5, pp 1096-1113
Abstract

Few studies have examined overbooking in the restaurant industry. The authors observed the business situation in a restaurant in Hong Kong over 2 years, noted how demand exceeded supply on a regular basis, and analyzed the reservation data. The reservation data were used to estimate the...

Author(s)
Tse, T. S. M.; Poon YiuTung
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Foodservice Business Research, 2017, 20, 2, pp 127-145
AbstractFull Text

Unlike the traditional form of the media such as newspapers, television and film, social media can not only deliver information to their readers, viewers, and listeners, but it can also attract their attention by the form and concept how the social media is designed. Many Chinese consumers are...

Author(s)
Kuzmanovikj, H.; Wu Jun
Publisher
Sun Yat-sen University and Washington State University, Guangzhou, China
Citation
Conference proceedings, the 6th Advances in Hospitality and Tourism Marketing and Management Conference, Guangzhou, China, 14-17 July 2016, 2016, pp 219-239
Abstract

Today's highly unpredictable and competitive global environment has had profound effects on the travel industry. Higher operational costs and reduced profit margins have caused many Hong Kong travel agencies go out of business altogether, the profit margins of Hong Kong travel agencies are...

Author(s)
Chan SukHa [Chan, S. H. G. ]; Guillet, B. D.
Publisher
Canadian Center of Science and Education, Toronto, Canada
Citation
Journal of Management and Sustainability, 2016, 6, 3, pp 57-67
Abstract

In selecting a hotel room, guests evaluate specific room characteristics. After their stay, these characteristics are used as reference levels in deciding which hotel room to stay in the future. According to prospect theory, the gains (i.e., upgrade or improving) and losses (i.e., downgrade or...

Author(s)
Masiero, L.; Pan Bing; Heo YoonJoung [Heo, Y. J. C. ]
Publisher
Elsevier Ltd, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2016, 56, pp 18-27
Abstract

In many industries with limited resources revenue management is a strategy or tactic to help maximize profits. Over the past decade, revenue management has, for instance, become an important means of increasing airlines' income, and it has gradually become more evident as a practice in the hotel...

Author(s)
Zeng GuoJun; Liu Mei; Zhang Xin
Publisher
Tourism College of Beijing Union University, Beijing, China
Citation
Tourism Tribune, 2016, 31, 2, pp 86-96
Abstract

The purpose of this descriptive study is to explore revenue management (RM), it may relevant for travel agencies in their business management. In view of the features that this sector shares with traditional revenue management (RM) users such as the airline and hotel industries, travel agencies...

Author(s)
Chan SukHa [Chan, S. H. G. ]; Guillet, B. D.
Publisher
Canadian Center of Science and Education, Toronto, Canada
Citation
Journal of Management and Sustainability, 2015, 5, 4, pp 17-29
Abstract

This study proposes a hotel demand estimation mechanism that assesses the likelihood of forthcoming occupancy peaks and troughs applicable to different hotel classifications. In anticipating rate fluctuations, the approach is less dependent than many prevailing hotel forecasts on short-term...

Author(s)
Tang MeiFung [Tang, M. F. C. ]; King, B. E. M.; Kulendran, N.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2015, 32, 7, pp 870-885
Abstract

Although there is considerable interest in the advance bookings model as a forecasting method in the hotel industry, there has been little research analyzing the use of an advance booking curve in forecasting hotel reservations. The mainstream of advance booking models reviewed in the literature...

Author(s)
Tse SzeMing [Tse, S. M. T. ]; Poon, Y. T.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2015, 32, 7, pp 852-869

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