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Abstract

This study focuses on analysing the perceptions of pricing tactics the hotels from Romania use, and also on the degree of influence these perceptions have on buying intentions. Given the importance of perceived fairness, it is essential to understand the major factors that influence customers'...

Author(s)
Țuclea, C. E.; Vrânceanu, D. M.; Năstase, C. E.
Publisher
Academy of Economic Studies, Bucharest, Romania
Citation
Amfiteatru Economic, 2018, No.Special 12, pp 905-919 (En), 667-682 (Ro)
Abstract

This research paper investigates the revenue management practices of Romanian classified hotels through a survey of 85 managers. The information found shows that the focus is on the pricing policy and not necessarily on their dynamics, on the optimization of the inventory sales and less on...

Author(s)
Țierean, O.
Publisher
Transilvania University Press, Brașov, Romania
Citation
Bulletin of the Transilvania University of Brasov, Series V - Economic Sciences, 2018, 11, 2, pp 57-70