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This work concentrates on executive perception of Revenue Management (RM) as a hotel managerial tool. Its specific objectives are: (a) to create an instrument to measure executive perception about the use of RM techniques in hotels and, (b) to give them a supervision and control tool to improve the ...

Valdez, R.
Universidade de Aveiro, Aveiro, Portugal
Revista Turismo & Desenvolvimento, 2011, No.16, pp 49-60