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Abstract

The consideration of future revenues presents a potential challenge for the hotel manager in pricing the services offered by the establishment. On the one hand, there is an obvious effect of the pricing strategy on current revenues of the hotel. On the other hand, there are long-term effects of the ...

Author(s)
Figueiredo, S.; Santos, G. E. de O.
Publisher
Federal University of Alagoas, Penedo, Brazil
Citation
Revista Iberoamericana de Turismo (RITUR), 2017, 7, 1, pp 101-113
Abstract

This case study aims to demonstrate how an international hotel network optimized results using a technique called yield management/revenue management and revenue management. It describes the history of the hotel and revenue management, presents the economic environment in the tourist industry and...

Author(s)
Parolin, C. F.
Publisher
Universidade Estadual de Santa Cruz, Ilheus-Bahia, Brazil
Citation
Cultur: Revista de Cultura e Turismo, 2014, 8, 1, pp 119-139