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Abstract

This paper evaluates the main developments of revenue management (RM) over the past decade and discusses RM challenges and research prospects. It examines nine notable emerging themes: total hotel RM, big data analytics, distribution, rate integrity, RM and marketing strategies alignment, social...

Author(s)
Wang Xuan [Wang, X. L. ]; Heo YoonJoung [Heo, Y. J. C. ]; Schwartz, Z.; Legohérel, P.; Specklin, F.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2015, 32, 7, pp 797-811
Abstract

The concepts of customer relationship management (CRM) and revenue management (RevM) have been embraced by managers in the hospitality industry although, in practice, companies may find it difficult to accommodate both fully. This paper examines the compatibility between the two practices and...

Author(s)
Wang Xuan [Wang, X. L. ]
Publisher
Elsevier Ltd, Oxford, UK
Citation
International Journal of Hospitality Management, 2012, 31, 3, pp 864-874
Abstract

Purpose - This paper aims to address an identified gap in hospitality literature. It examines hotel key accounts' perceptions towards revenue management practice and its impact on key account relationship development. Design/methodology/approach - A qualitative research approach was adopted for the ...

Author(s)
Wang Xuan [Wang, X. L. ]
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
International Journal of Contemporary Hospitality Management, 2012, 24, 3, pp 358-380