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Leisure Tourism

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Abstract

The purpose of this study is to segment hotel customers based on room rates and rate fences. Four distinct customer segments were identified by combining conjoint and cluster analysis methods: refund seekers, 1-week advance booking lovers, price-sensitive consumers, and non-fenced consumers. The...

Author(s)
Guillet, B. D.; Guo YuanYuan; Law, R.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2015, 32, 7, pp 835-851
Abstract

Purpose - The purpose of this study is to assist hoteliers to design hotel rate restrictions that are in the interest of hotels and of customers, under the joint influence of room rates and rate fences. Design/methodology/approach - This study used a questionnaire as the data collection instrument. ...

Author(s)
Guillet, B. D.; Lu Wei; Law, R.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
International Journal of Contemporary Hospitality Management, 2014, 26, 6, pp 948-973
Abstract

In the first study of its kind, a conjoint analysis of 530 Chinese leisure travelers visiting Hong Kong analyzed the relative value that these travelers assigned to a variety of hotel rate fences or rate restrictions. Not surprisingly, the attributes with the highest utility scores were also the...

Author(s)
Guillet, B. D.; Law, R.; Xiao Qu
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Cornell Hospitality Quarterly, 2014, 55, 2, pp 186-196
Abstract

The purpose of this study is to investigate potential differences in attitudes between Chinese and Western tourists towards various hotel room reservation policies. The study is meant to help the revenue managers of international hotel companies make informed choices on whether to pursue a...

Author(s)
Liu Wei; Guillet, B. D.; Xiao Qu; Law, R.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2014, 41, pp 148-157
Abstract

Purpose - In order to enhance operational efficiency, improve service quality and reduce costs, practitioners in the hospitality industry have widely adopted and implemented information and communication technologies (ICTs) in their businesses. Understanding what has been done and how ICTs have...

Author(s)
Ip, C.; Leung, R.; Law, R.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
International Journal of Contemporary Hospitality Management, 2011, 23, 4, pp 533-551
Abstract

It has become necessary for hoteliers to take advantage of the huge opportunities generated by Internet technology by establishing their own websites for online promotions and purchases. Still, hospitality researchers have rarely investigated the underlying reasons why travellers reserve rooms...

Author(s)
Wong, J.; Law, R.
Publisher
Elsevier, Oxford, UK
Citation
International Journal of Hospitality Management, 2005, 24, 3, pp 311-329