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The era has ended when revenue management can stand alone as a tactical approach to room management. With technological and management support, revenue management must be and is being integrated into all aspects of hotel management marketing and operating strategies. Going beyond its role of...

Cross, R. G.; Higbie, J. A.; Cross, D. Q.
Sage Publications, Thousand Oaks, USA
Cornell Hospitality Quarterly, 2009, 50, 1, pp 56-81

Revenue management, the application of disciplined tactics that predict consumer behaviour at the micromarket level and optimize product availability and price to maximize revenue growth, is described. Success depends on the effective adaptation of revenue management techniques to the particular...

Cross, R. G.
Cornell Hotel and Restaurant Administration Quarterly, 1997, 38, 2, pp 32-43