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Abstract

Revenue management practices are now being implemented by hotel firms on a global scale. This requires a finer understanding of how different cultures will relate to perceived unfairness that stems from the inequities inherent in demand-based pricing. In this context, individualism and collectivism ...

Author(s)
Beldona, S.; Kwansa, F.
Publisher
Elsevier, Amsterdam, Netherlands
Citation
International Journal of Hospitality Management, 2008, 27, 4, pp 594-603
Abstract

Revenue management practices by hotel firms are increasingly coming under scrutiny, partly because of perceived unfairness stemming from variable or demand-based pricing. Under the umbrella of demand-based pricing in hotels, this study examined gender differences in perceived price fairness and the ...

Author(s)
Beldona, S.; Namasivayam, K.
Publisher
Haworth Press Inc., Binghamton, USA
Citation
Journal of Hospitality & Leisure Marketing, 2006, 14, 4, pp 89-107