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In selecting a hotel room, guests evaluate specific room characteristics. After their stay, these characteristics are used as reference levels in deciding which hotel room to stay in the future. According to prospect theory, the gains (i.e., upgrade or improving) and losses (i.e., downgrade or...

Masiero, L.; Pan Bing; Heo YoonJoung [Heo, Y. J. C. ]
Elsevier Ltd, Amsterdam, Netherlands
International Journal of Hospitality Management, 2016, 56, pp 18-27