The article presents the results of research on the status and perspectives of introduction of digital innovations in the tourism and hospitality market of Kharkov region in the context of four analysis axes: innovation of corporate website, e-commerce, information-communication technologies in...

The article analyzes the current tendencies in the development of marketing strategy through social networks, describes in detail the theoretical aspects of the development of modern marketing strategies for tourist destination. Taking into account the fact that the development of society dictates...

The article analyzes features of the HoReCa segment (hospitality industry) and tendencies in the industry and global market in the era of digitalization influencing the implementation of strategic marketing solutions. The key aspects of establishment of targeted marketing and the current status of...

The publication is aimed at researching the current status of the global civil aviation market and forecasting its development in the face of unstable demand for air transportation caused by the pandemic of coronavirus infection COVID-19. It is specified that civil aviation is one of the most...

The impact of social networks on the promotion of a tourism product is researched in the article. In our time, when people are trying their best to keep up with everything, it is important to use those tools that facilitate the performance of some tasks. Among such tools are the Internet and social ...

The article is aimed at forming a methodological approach to assess economic security in the implementation of the system of economic interests of air transport enterprises, which allows to detect risky states and further on make managerial decisions on avoidance of losses and prevention of their...

The purpose of the article is to study the world experience of applying digital technologies in the activities of hotel and restaurant facilities in the context of digitalization of society and the prospects for their transition to digital management. The article explores the process of introducing ...

Customer experience is becoming important as the basis (necessary condition) of increasing competitive advantages in the hotel and restaurant industry. In the latest conditions, customers are becoming more demanding and discerning of the hotel's service product, resulting in the complicated task of ...

Currently, the tourism industry continues to outpace the global economy despite deteriorating global economic prospects, tensions in international trade, social worries, geopolitical uncertainty, instability and the COVID-19 pandemic. The article is aimed at identifying modern trends of marketing...

The article is aimed at substantiating a set of indicators that characterize the business model as an instrument to ensure the competitiveness of airline company in the market of aviation services. The types of business models of enterprise are defined by different classification attributes;...