Current marketing strategies inevitably include Internet promotion planning especially in the field of tourism because of its specific product characteristics. The progress of information and communication technology presents a plethora of opportunities, but it also sets some demanding challenges...

In today's world of digitization and the rapid development of information and communication technologies, the hospitality industry keeps up with the new trends in computerization and digitization. The widespread adoption of digital technologies in recent years has fundamentally reshaped the way...

Since having joined the European Union in 2013, Republic of Croatia has become a recognized tourist destination with a large and unique, natural and historical potential, therefore it is necessary to make maximum use of technical progress in the interest of growth and development of tourism. The...

Dynamic and uncertain surroundings change the scope of travel agencies, thus imposing adjustments by accepting new challenges and possibilities in both general business and in their own production. The intensity of changes from the point of view of the tourist offer has infiltrated the tourist...

The Internet has a great impact on the marketing mix, especially in the context of interactivity and communication possibilities. The web space is unlimited and it enables the creation of multimedia presentations of tourist products, making them tangible, and it enables the consumers to communicate ...

This paper investigates the relationship of information communication technology (ICT) and virtual reality (VR), and tourism, or specifically its interrelations and links to tourism sustainability. As a consumer technology, VR is still a relatively new concept, although it has been researched and...

The purpose of this manuscript is to report the findings of an exploratory investigation into social media gratifications in the context of international travel planning. Underpinned by Personal Construct Theory as well as Uses and Gratifications Theory, an exploratory approach was used. The...

Technological progress is a key factor in creating a competitive advantage in the tourism industry where the development of the Internet has a very big role, which, through its many services provides instant and always available access to information throughout the world. In line with the...

Online business in agritourism is mostly done via internet which means it entails both many opportunities and challenges. Explaining the role and the specificity of agritourism is much easier and more efficient through the web and social networks. The aim of this paper is to emphasize the...

The paper synthesizes previous research and the results of research conducted on a specific example - the tourist destination of Kvarner. Social networks have become an important tool in building the image of a tourist destination and recognition in the tourist market. Creating interesting content...