Through an empirical study among travellers from Russia and the other Former Soviet Union (FSU) Republics, this paper provides a comprehensive view of role and impact of social media on the whole travel planning process: before, during and after the trip, providing insights on usage levels, scope...

This paper analyses the use of the main e-tourism platforms by European tourists. A computer-aided Web interview (CAWI) was used to conduct the research in 19 European countries: Germany, Austria, Belgium, Denmark, Spain, Finland, France, Holland, Ireland, Italy, Norway, Poland, Portugal, Russia,...

Digitalization has affected the economies and the everyday life of the population all around the globe. Industries are going digital with the Industry 4.0 mode changing the conventional practices of doing business. People spend a significant amount of time online shifting their daily routines to...

The 2012 London Summer Games earned the nickname 'the Twitter Olympics' for the social media coverage of the mega-event (Whiteside, 2014), and the 2014 Sochi Winter Games witnessed a marked increase in this activity. This study examined social media communities formed during the 2014 Olympic Games. ...

Healthy diet and lifestyle are especially important during the COVID-19 pandemic. Therefore, more and more people of all age groups are getting involved into various sports and healthy diets. These factors have boosted the development of the sports nutrition industry. The current situation requires ...

Purpose: The purpose of this paper is to explore consumer attitudes towards ambush marketing and official event sponsorship through the lens of sentiment analysis, and to examine social media users' ethical responses to digital event marketing campaigns during the 2018 FIFA World Cup....

The outbreak of war in Ukraine at the same time as the Beijing 2022 Winter Olympics once again called the world sports to engage in international military warfare. The aim of the present study was to investigate the role of sports deterrent in the prevention of international military wars. The...

Members of social network sites are able to decide how to present themselves to other members. An earlier study has suggested that athletes may put up posts to describe themselves in their various roles. The aim of this study is to gain further insight by extending from the earlier conceptual...

Advancements in experiential media (EM) technologies, particularly virtual reality (VR), a subset of EM, can transform the ways public relations (PR) professions tell stories about a brand, organization, or mega-events. In the context of sports, PR content productions utilize various qualities of...

The paper aims to identify unique features in the image of four Baltic cities: Gdansk, Kaliningrad, Riga, and Szczecin, based on an analysis of reviews posted on the TripAdvisor portal. The text mining technique was used to extract the words most frequently used in opinions, while sentiment...