Tourism stakeholders are not currently using information and communication technologies (ICT) and social media tools at its full effectiveness, in order to relate and engage with tourists. Unfortunately, social media is not differentiated as a specific and vital marketing tool in order to enrich...

Information and Communication Technology - ICT (i.e., computers and laptops, tablets, mobile phones, smartphones, software, audio-visual systems, wireless, VOIP, GIS, GPS, mobile app, analytical tools, augmented reality systems, holograms, virtual reality technologies) and - mainly - online...

Social media data has frequently sourced research on topics such as traveller planning or the factors that influence travel decisions. The literature on the location of tourist activities, however, is scarce. The studies in this line that do exist focus mainly on identifying points of interest and...

Nowadays, traditional travel agencies face a number of threats, as a result of the development of the virtual distribution market, by multiplying virtual intermediaries and the direct connection of the suppliers to the customers. Minghetti and Buhalis (2010) argue that the technological gap, skills ...

The advent of Internet technology has brought about profound changes to virtually all business practices and social interactions and tourism services are at the forefront of these changes. The number of bricks-and-mortar travel agencies dropped by more than 50% in the last decade, as more people...

Advertising in our days is moving to the social media since consumers are spending more and more time on such platforms that offer very customized information for each user. Facebook, for example, is trying to bring each person the most meaningful content, which means the advertising is...

The global employment landscape will continue to change due to new technologies, in particular automation, online collaboration tools, and artificial intelligence. The shortage of skilled workers and the growing jobs of e-tourism employees are a challenge for maintaining day-to-day operations. It...

Tourism in Bihor county has great development potential because of human and natural resources existing here. In this paperwork was realized a diagnostic analysis of 5* Hotel, from Băile Felix resort, Bihor county. Based on the study and the data obtained, were calculated and interpreted the number ...

One of the sectors most influenced by digitalization is tourism and the use of the Internet for brand building is an increasingly common custom, especially by taking advantage of the benefits Social Media has to offer to related businesses. In the given context, the aim of this article is to...

This paper investigates the use of social media to underline the tourism cultural heritage of Bucharest. The authors examine the history of the city, dating back from its settlement during the Ottoman Empire and passing through a series of radical changes: the period of Phanariot rulers, the golden ...