The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, ...

International travel is common, increasing the risk for travel related infections, making it important to understand the knowledge, attitudes and practices (KAP) of international travellers regarding prevention of travel related illnesses. We aimed to determine the KAP of travellers at two...

Background and Study Aim. The use of Information and Communication Technologies (ICTs) in Physical Education (PE) brings the science of sports to life by combining physical and mental activity. It also helps students focus better on practical and theoretical work. The purpose of this study was to...

This study draws upon diffusion modelling to examine hospitality website adoption within Malaysia in particular. Data came from an Internet adoption study of the 540 hotels registered with the Ministry of Tourism Malaysia. The results suggest 38% of Malaysian hotels may never adopt a traditional...

In the technological era of the present time, the development of "information technology (IT)" has drastically transformed the tourism industry. Similarly, the "information and communication technology (ICT)" has enabled the modern tools and distribution channels for tourism. Thus, it has created a ...

The use of social media as an avenue for marketing and promotion is an emerging phenomenon in the hospitality industry. Lately, an increasing number of consumers have been using social media to connect with others and to share information on their experiences using variety of services in the...

Purpose: Empirical evidence is insufficient to explain which factors contribute to the survival and competitiveness of traditional travel agencies (TTAs). Malaysian TTAs are rather slow in information communication technology (ICT). However, several initiatives by the government were directed to...

Purpose: This paper aims to analyze influences on the adoption of an application launched by some airlines and independent providers, called "social seating", which is based on user profiles from or similar to social networks. These applications have not been widely successful, and therefore...

Tourism contributes significantly to Malaysia's economic stability and has positioned it as one of the most visited tourist destinations in the ASEAN region. The rapid progress in the development of digitalization, communication technologies (ICT) with advancement of applications and devices demand ...

The focus of the study is to achieve the maximum advertising value on ecotourists using social media. In this area, the main objective of the "Technology Acceptance Model (TAM)" is to increase the present awareness of social media marketing. This topic is primarily concerned with exploring the...