International heritage tourism is the backbone of Iranian tourism. To positively influence the country's destination image and attract more international tourists, World Heritage sites (WHSs) need to be present on social media. This article investigates the representation of Iranian WHSs on social...

In recent years, the hotel industry has increasingly adopted social media, which play key roles in advertising, marketing, and promotions within the hotel industry. However, there has been relatively little empirical research on the relationship between using social media and job performance in...

Study objective : The objective of this study was to investigate the effect of similar attribute with staff on attitudes towards social media and behavioral intentions based on social media. Methodology/Approach: This is a research study. The statistical population includes students of physical...

This study investigates how social networks impact place branding of a tourism destination and encourage prospect tourists to visit that place. By adapting an existing model, a survey conducted in a sample of 135 users of 2 social networks of telegram and Instagram who travelled at least once to...

Information and Communication Technologies are rapidly expanding and have affected the businesses and the way organizations compete (Porter, 2001). ICTs have been applied in tourism industry over a number of years. Organizations adopt e-business for several reasons and perceived benefits. In this...

Data provided by tourists always benefit tourism managers and help them offer customized services, products and destinations to future travelers. This research investigates the effect of interests on Iranian outbound tourists, especially their selection of a destination and then, using text and...

Due to the appropriate geographical and historical conditions and has many tourist attractions in various historical, cultural, and natural fields, Ardabil province has not been able to transform its tourism industry in accordance with these capabilities and capacities of information and ...

This study aimed to examine the challenges and opportunities of sports stakeholders in social media use. This study uses thematic analysis to analyze the literature on the research topic. Furthermore, semi-structured interviews were conducted with three groups of sports stakeholders, including...

This special issue includes nine articles focusing on the use of social media in hospitality and tourism. The papers deal with travel information sharing on social network sites, behavioural intentions in accepting consumer generated contents, and social media marketing, among others.

This special issue (consisting of six papers) focuses on the use of social media, word-of-mouth communication, mobile applications and geographical information systems in tourism marketing, as well as the impact of the use of such tools on visitor consumer behaviour and satisfaction.