Current marketing strategies inevitably include Internet promotion planning especially in the field of tourism because of its specific product characteristics. The progress of information and communication technology presents a plethora of opportunities, but it also sets some demanding challenges...

In the digital way of doing business we see a substantial rise of online customer feedback and customer information sharing communities. The role and importance of social media has considerably increased in the past several years and businesses can no longer overlook its impact. For companies, the...

Background and goals: For years, the traditional media (TV, radio, and print publications) have been the only tool for marketing communication about destination brand, and the main source of information for tourists. During the last decades media space underwent a strong transformation in favor of...

The importance of student sport activities within the structure of academic development is arguably significant. However, university sport is one of the elements of academic development that is not represented adequately as a research subject on a global scale in both scientific and professional...

Today in tourism, as one of the most important industries in the world, the Internet occupies a large and significant tool, especially in the promotion and sales segment. Digital marketing gives a new dimension to classic marketing activities, such as market research, analyzing consumer behavior,...

User-generated content (UGC) can be found in various forms and on many digital platforms, from pictures and videos to reviews, rating stars, and comments. UGC platforms thrive on the content created by end-users to others like them. The objective of this study is to analyze how Internet users use...

Purpose - This paper aims to explore factors influencing users' attitudes and intention to use mobile e-book reading applications (Apps) on smartphones and tablets, as well as their perceptions of Apps' potential for enhancing tourists' experiences as an added value of Croatian tourist offer....

This study aims to conduct a survey of visitor reviews of the Plitvice Lakes National Park in Croatia to detect strengths and weaknesses of the park. In total, 15,673 reviews written in the period between 2007 and 2021 were scraped from the social media platform TripAdvisor. The research applies a...

In this chapter, the following countries will be considered as part of Southern Europe (http://www.nationsonline.org/oneworld/index.html) as they share common characteristics from the epidemiological standpoint: countries of the Iberian and Italian peninsulas, most of the Balkan countries, Cyprus,...

Since having joined the European Union in 2013, Republic of Croatia has become a recognized tourist destination with a large and unique, natural and historical potential, therefore it is necessary to make maximum use of technical progress in the interest of growth and development of tourism. The...