With the rapid development of wireless and information technology, social media marketing has become a critical issue for travel agencies. However, there are few studies in the past travel and tourism literature that have explored success decision-making in the context of social media adoption....

The pervasive influence of social media on our lives provides new opportunities to study residents' attitudes to tourism. Even though it is now common for residents to express their opinions and read about tourism development on social media, the consequences of this for their attitudes remain to...

Unlike the traditional form of the media such as newspapers, television and film, social media can not only deliver information to their readers, viewers, and listeners, but it can also attract their attention by the form and concept how the social media is designed. Many Chinese consumers are...

This study examines the effect of anthropomorphism and company generated message type on customer's willingness to patronage the brand in social networking websites. This study extends literature by investigating the interaction effect of message type and anthropomorphism on customer's behavioral...

The aim of this study is to explore how the use of social media affects destination image, tourist satisfaction and behavioral intentions towards the destination. Survey data is gathered through questionnaires voluntarily completed by Chinese tourists departing from Shanghai Pudong International...

We propose a multi-scale decomposition-based framework to conduct real-time forecasts with the collected search engine queries in tourism. Findings suggest that the proposed method can identify three components of the search engine data sets. The results also reveal that the forecasting accuracy of ...

Utilizing a conjoint analysis approach, this study aims to examine the impact of destination familiarity on the relative importance of external information sources for domestic and international travelers during the pre-purchase information search process. Data for this study were collected from...

Mobile technology shapes tourism information search (TIS) behavior. This research investigates the smartphone-based TIS activities and attempts to understand the related search characteristics. Two-staged studies using both qualitative and quantitative approaches are conducted and seven major...

This proceedings contains 38 papers and 52 abstracts that examine topics such as tourism and hospitality marketing, management, consumer behaviour, planning and development, issues related to sustainability and the use of information technology, etc.

This study investigates customer perceptions of green marketing strategies and activities. Focusing on the New Zealand context, the quantitative study aims to assist green hoteliers to better develop green marketing to improve such initiatives in the hotel industry. The results showed that...