Customer engagement is seen as a central measure of marketing effectiveness on social media; yet, very little is known about the factors that drive it. This research focuses on message characteristics and more specifically the role of humour in encouraging likes, comments and reposts. Based on a...

This paper draws on the literature on innovation and networking in the tourism industry to investigate how the promotional tools developed by destinations - websites for information and booking, mobile apps, e-commerce websites, tourist cards, business intelligence (BI) and customer relationship...

Digital well-being has become a popular theme within a public discourse that increasingly attracts consumers, businesses, government institutions and technology providers who all face challenges in their technology-driven existence. However, there have been no attempts to create a comprehensive...

The mobile internet and social media have changed people's travel behavior. During a journey, tourists generate a large amount of 'digital footprint' that can be used for studying tourist behavior. Exploring tourist spatial behavior based on social media big data is a new research field. Using the...

Information and communication technologies enable the emergence of new digital lifestyles that are characterized by high mobility. This paper explores #vanlife as an emerging phenomenon that inspires a hyper-mobile life on the road. It connects it to digital nomadism and compares and contrasts it...

Transport, a fundamental prerequisite for tourism, connects people from all over the world with their destinations. With reference to civil aviation, passengers' better knowledge could definitely improve their perception on aviation environmental issues and its weight in airlines choice, since...

The four articles in this special section investigate smart tourism in China from different perspectives. Their subjects range from patterning tourist behaviour and flow after their digital footprints, comparing destination competitiveness from internet-based news sources, testing the mediating...

In the not-so-distant past, genealogists and family history hobbyists had to lug around heavy boxes, documents, and copious notes and references as they travelled to discover their family roots. Technological advances in mobile devices and applications have created efficiencies and opened paths of...

Humour plays an important role in driving firm-consumer conversations on social media, yet the examination of humour from a rhetorical perspective remains unheeded in marketing and tourism literature. Drawing on the linguistic concepts of moves, speech acts, humour and rhetorical appeals, this...

This paper describes recent changes in social media platforms and camera technologies that are ringing in a new era of social media practices. It specifically portrays the premises and promises of visual content sharing platforms such as Instagram, livecasting platforms like Periscope and the...