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Abstract

Cross-cultural understanding in tourism is a well-researched area, but in spite of great amount of time and money spent on cross-cultural training programs, this study suggests miscommunication continues to exist, caused by differences between expected and actual host or guest behavior. A gap,...

Author(s)
Kim SeongSeop [Kim, S. S. S. ]; McKercher, B.
Publisher
Taylor & Francis, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2011, 28, 2, pp 145-164
Abstract

This article explores the previously unexamined assumption that the cultural profile of international tourists traveling to different destinations mirrors that of the overall population of a nation. Most studies adopt a cross-sectional destination approach, comparing and contrasting visitors from...

Author(s)
Ahn, M. J.; McKercher, B.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism Culture & Communication, 2018, 18, 4, pp 241-250