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The purpose of this research is to examine the differences of perception between health tour seekers and non-seekers of SWE (subjective well-being). It also attempts to identify the different perception regarding to the relationship between travel activity satisfaction and subjective well-being of...

Kim HyunJi; Ko TaeGyou
Washington State University, Pullman, USA
The 5th Advances in Hospitality & Tourism Marketing and Management (AHTMM) Conference, Beppu, Japan, 18-21 June 2015, 2015, pp 424-438

This study examines the effects of popular Korean TV dramas on Taiwanese outbound travel to Korea between 1997 and the end of 2005. The popularity of Korean TV dramas began with the drama Fireworks, first shown in Taiwan from July to September 2000. Based on that information, the data were divided...

Kim, H. J.; Chen MingHsiang; Su HungJen
IP Publishing Limited, London, UK
Tourism Economics, 2009, 15, 4, pp 867-873