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Abstract

This study empirically tests the relationships between experiential value, vividness, storytelling intentions, and patronage intentions in the industrial exhibitions, and examines the moderating effect of mementos. A total of 211 respondents were recruited from visitors to the international game...

Author(s)
Ahn YoungJoo; Hyun SungHyup [Hyun, S. H. S. ]; Kim InSin
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2017, 34, 3, pp 291-311
Abstract

In this study, we investigated international travelers' decision-making process for airport shopping by considering the moderating impact of the perceived disadvantages of airport-shopping behavior. The model of goal-directed behavior, including volitional/non-volitional, motivational, and...

Author(s)
Han HeeSup; Kim WanSoo; Hyun SungHyup [Hyun, S. H. S. ]
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2014, 31, 8, pp 985-1003