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Abstract

This study analysed the preferences of international urban travellers by focusing on European, North American, and Japanese travellers to Seoul, South Korea, and attempted to identify the relationship between preferences and expenditures for the attributes or activities. Data used are obtained from ...

Author(s)
Suh YongKun; Gartner, W. C.
Publisher
Pergamon Press, Oxford, UK
Citation
Tourism Management, 2004, 25, 1, pp 127-137
Abstract

This study explores visitor perceptions of Seoul, Korea, held by three different nationalities (European, Japanese and North American) and also by purpose of visit (i.e., pleasure vs. business). A total of 420 usable responses was used in the analysis. Perceptual mapping was utilized to...

Author(s)
Suh, Y. K.; Gartner, W. C.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Travel Research, 2004, 43, 1, pp 39-45