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Leisure Tourism

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Abstract

Tourism researchers and destination marketers have been increasingly emphasizing the use of tourism websites for effective destination promotion purposes. Using the official Korean Tourism Guide website as a venue, a survey instrument collected primary data (N=493) in three countries (Korea, China, ...

Author(s)
Cho MiHea; Sung, H. H.
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2012, 29, 3, pp 221-241
Abstract

This study assesses the importance placed on different attributes of hotel selection by guests from Japan and the USA and cultural differences of these 2 groups who make up the major market segments for Korean international tourist hotels. Hofstede's four cultural dimensions of cultural values have ...

Author(s)
Cho MinHo
Publisher
School of Hospitality Management, Florida International University, North Miami, USA
Citation
FIU Hospitality Review, 2001, 19, 1, pp 55-68