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Abstract

The objective of this study was to investigate the competitiveness of seven overseas honeymoon destinations among potential Korean tourists, and the positioning among them. The main analytical techniques used were multidimensional scaling and correspondence analyses. Based on 8 destination...

Author(s)
Kim SeongSeop [Kim, S. S. S.]; Agrusa, J.
Publisher
Elsevier, Oxford, UK
Citation
Annals of Tourism Research, 2005, 32, 4, pp 887-904
Abstract

This study investigated the effects of the Korean television (TV) drama series titled Winter Sonata on the potential or actual Japanese tourist flow to Korea. More specifically, this research explored the reasons for the popularity of the Korean TV drama series, the change of perceived image as an...

Author(s)
Kim SeongSeop [Kim, S. S. S.]; Agrusa, J.; Lee HeeSung; Chon, K.
Publisher
Elsevier Ltd, Oxford, UK
Citation
Tourism Management, 2007, 28, 5, pp 1340-1353