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Abstract

Europe and the incentive travel market (Berrol, pp.183-191) details the findings of a survey by the European Travel Commission. Europe's tourist attractions (culture, history, scenery), its unique image and the continuing strength of the dollar were cited as strengths, while its expensiveness was...

Author(s)
Berrol, E.; Wynegar, D.; Slattery, J. D.
Publisher
Bureau of Economic and Business Research, Graduate School of Business, University of Utah, Salt Lake City, Utah, USA
Citation
The battle for market share: strategies in research and marketing. Travel and Tourism Research Association, sixteenth annual conference, the Spa and Sheraton Plaza Hotels, Palm Springs, California, June 9-12, 1985., 1985, pp 183...200