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Abstract

The more we understand the choices made by the travelling public about sets of activities, the more potential tourists will be generated through improved market planning and promotional strategies. Activity based segmentation was used to identify five groups of Hong Kong international pleasure...

Author(s)
Hsieh, S.; O'Leary, J. T.; Morrison, A. M.
Citation
Tourism Management, 1992, 13, 2, pp 209-223