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This research examines the transformational process of the tourist experience in the context of fast changing Japanese outbound tourism. The Western perspective of this market is predominantly that of organized mass tourists. However, as the market matures, a diverse style of overseas holiday...

Takai-Tokunaga, N.
Cognizant Communication Corporation, Elmsford, USA
Tourism Review International, 2007, 11, 1, pp 67-83