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Missing from destination image research is a focus on multisensory processing, particularly with respect to multiple types of communication about a destination. In this study a 2×2 between-subject experimental design was employed to explore how multisensory processing of various forms of...

Kim JiHee; Kerstetter, D. L.
Wiley-Blackwell, Chichester, UK
International Journal of Tourism Research, 2016, 18, 1, pp 52-61