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Tourism providers must accommodate culturally based guest needs in order to tap into the increasingly lucrative market of international travellers. Although there have been several normative efforts to delineate the expectations of Japanese and Korean travellers to the USA, there is little or no...

Heo JinKyeong; Jogaratnam, G.; Buchanan, P.
Pergamon Press, Oxford, UK
International Journal of Hospitality Management, 2004, 23, 1, pp 39-53