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Abstract

Chinese travel markets are maturing with new travel trends arising as tourists become more experienced. This paper analyzes the possibilities of segmenting Chinese tourists' motivations and satisfaction in Western destinations by experiential familiarity and travel mode, namely Free Independent...

Author(s)
Lojo, A.; Li MiMi
Publisher
Routledge, Philadelphia, USA
Citation
Journal of China Tourism Research, 2018, 14, 1, pp 100-121