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This study examines the effects of popular Korean TV dramas on Taiwanese outbound travel to Korea between 1997 and the end of 2005. The popularity of Korean TV dramas began with the drama Fireworks, first shown in Taiwan from July to September 2000. Based on that information, the data were divided...

Kim, H. J.; Chen MingHsiang; Su HungJen
IP Publishing Limited, London, UK
Tourism Economics, 2009, 15, 4, pp 867-873