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Leisure Tourism

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Abstract

The purpose of this study was to examine the role of visa exemption in tourist decision-making using the extended model of goal-directed behavior (EMGB). Surveys were administered to Chinese tourists interested in traveling to South Korea. The structural equation model indicates that the inclusion...

Author(s)
Song HakJun; Lee ChoongKi; Reisinger, Y.; Xu HaiLan
Publisher
Routledge, Philadelphia, USA
Citation
Journal of Travel & Tourism Marketing, 2017, 34, 5, pp 666-679
Abstract

This study's core purpose is to understand the behavioural intention (BI) of wine tourists using the Extended Model of Goal-directed Behaviour (EMGB). Specifically, the Model of Goal-directed Behaviour (MGB), an advanced version of the Theory of Planned Behaviour (TPB), is extended to EMGB by...

Author(s)
Lee SangGun; Bruwer, J.; Song HakJun
Publisher
Routledge, Abingdon, UK
Citation
Current Issues in Tourism, 2017, 20, 12, pp 1215-1231
Abstract

Tourism is one of the world's largest and fastest-growing industries, and female travelers continue to contribute to the growth of the industry. However, little conceptual research has been conducted on overseas travel behavior and the role of gender in the decision-making process. Thus, this study ...

Author(s)
Kim MyungJa; Lee, M. J.; Lee ChoongKi; Song HakJun
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2012, 17, 5, pp 509-533