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Research on the profiles of summer and winter season Japanese, Canadian and American travellers to Hawaii is reported in this article. Substantial differences in travel behaviour, benefits realized and demographics were found by season for each nationality. Several implications for marketing...

Jacobs, L. W.; Glenesk, G. B.; Woodside, A. G.
Academy of Marketing Science, University of Miami, Coral Gables, Florida, USA
Tourism services marketing: advances in theory and practice. Special conference series, volume II, 1986, 1986, pp 97-106

The benefits realized from product use may differ widely for different market segments. The benefits experienced from travelling to the same vacation destination, Hawaii, USA, by three different national samples are reported. Canadian visitors most often reported rest and relaxation as the major...

Woodside, A. G.; Jacobs, L. W.
Journal of Travel Research, 1985, 24, 1, pp 7-13