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Abstract

People cruise for many different reasons. For cruise line management, understanding what these motives are, and specifically which segments have different motives, is extremely important in engineering appropriate on-board experiences and marketing efforts. Thus, the primary purpose of this study...

Author(s)
Petrick, J. F.; Durko, A. M.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2015, 10, 3/4, pp 149-157