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Leisure Tourism

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Abstract

As competition in the travel industry continues to expand, it is important to focus efforts on understanding what leads to customer satisfaction, repurchase intentions, and positive word of mouth (WOM) with the purpose of gaining customer loyalty. Previous research has revealed that travel...

Author(s)
Migacz, S.; Durko, A.; Petrick, J.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2016, 11, 2/3, pp 123-135
Abstract

Emerging research has revealed the importance of the benefits to travel, beyond that of a simple vacation getaway. Because the US remains one of the few developed countries without a formal vacation policy for working adults, research investigating the overall benefits of travel, from health to...

Author(s)
Durko, A.; Petrick, J.
Publisher
Cognizant Communication Corporation, Putnam Valley, USA
Citation
Tourism in Marine Environments, 2016, 11, 2/3, pp 189-195