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Today, tourism is an important source of income particularly for rural areas and local communities. Because of the immense benefits of tourism for rural development, special measures must be taken to attract tourists. In this regard, the marketing mix including 7 factors of planning and management, ...

Hesam, M.; Cheraghi, M.; Akbari, Z.; Rohban, S.
University of Tehran, Tehran, Iran
Journal of Rural Research, 2017, 8, 3, pp En471, Pe473-Pe485, En486