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Full TextCABI Book Chapter Info
Cover for Self-congruity theory in travel and tourism: another update.

This chapter was designed to update the chapter on self-congruity research in travel and tourism (Sirgy, 2014). That chapter reviewed much of the research on self-congruity in travel and tourism and provided a refinement of the theoretical model originally proposed by Sirgy and Su (2000). The goal...

Author(s)
Sirgy, M. J.; Lee DongJin; Yu, G. B.
ISBN
2018 CAB International (H ISBN 9781786395030)
Type
Book chapter