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Abstract

This paper focuses on exploring yoga tourism as an under researched area where little has been written to date. Yoga tourism is an emergent niche market that can be viewed as a subset of wellness or holistic tourism. Previous research has suggested that it reflects consumers' desire for...

Author(s)
Ali-Knight, J.; Ensor, J.
Publisher
Routledge, Abingdon, UK
Citation
Tourism Recreation Research, 2017, 42, 4, pp 484-497
Abstract

Events form a key element of any destination's tourism product. There is a growing recognition of this sector's value and economic role, resulting in it becoming an industry in its own right. Investigating attendee motivations therefore becomes an increasing priority for event organizers and...

Author(s)
McMorland, L. A.; Mactaggart, D.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Event Management, 2007, 11, 1/2, pp 57-69