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Abstract

This study examines how residents form attitudes about their city through a structural model that is developed to explain the formation of their attitude to their city brand, Brand Cairns, and further the path to explaining intentions of residents to act as "occasional tourists" in their own city....

Author(s)
Merrilees, B.; Miller, D.; Herington, C.; Smith, C.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Analysis, 2007, 12, 5/6, pp 409-417
Abstract

Despite a growing body of work on destination branding in general, particularly at a country or nation level, there has been little investigation of whether or not tourists do attribute brand personality characteristics to tourism destinations and whether or not tourists' perceived self-image and...

Author(s)
Murphy, L.; Benckendorff, P.; Moscardo, G.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Analysis, 2007, 12, 5/6, pp 419-432