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Abstract

This paper considers the way in which operators and destination authorities can work within a destination region; illustrating how the problems, resulting from different geographic scales and the objectives of business units and government agencies, can be tackled through cooperative marketing...

Author(s)
Scott, N.; Parfitt, N.; Laws, E.
Publisher
Continuum, London, UK
Citation
Tourism in the twenty-first century: reflections on experience, 2001, pp 198-221
Abstract

An overview is presented of a tourist destination system in Queensland, Australia. A model of the system is constructed which consists of 5 main elements (or subsystems): destination sub-system, distribution channels, promotion, research and transportation. This framework provides a useful way of...

Author(s)
Scott, N.; Laws, E.
Publisher
Continuum, London, UK
Citation
Tourism distribution channels: practices, issues and transformations, 2001, pp 298-311
Abstract

This paper addresses the question of how operators and destination authorities work within a destination region, illustrating a method by which the problems resulting from different geographical scales and objectives of business units can be tackled through cooperative marketing within a strong ...

Author(s)
Laws, E.; Scott, N.; Parfitt, N.
Publisher
John Wiley & Sons, Chichester, UK
Citation
International Journal of Tourism Research, 2002, 4, 1, pp 39-55
Full TextCABI Book Chapter Info
Cover for The development and tracking of a branding campaign for Brisbane.

This chapter describes the process of branding Brisbane, the capital city of Queensland, Australia, from a strategic research perspective. The process described is seen as an integrated whole linked across the strategic planning, branding tracking, marketing evaluation and programme evaluation...

Author(s)
Scott, N.; Clark, S.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter