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Abstract

Despite a growing body of work on destination branding, there has been little investigation of whether or not tourists attribute brand personality characteristics to tourism destinations and whether or not an emotional connection exists based on tourists' perceived self-image and the 'brand...

Author(s)
Murphy, L.; Benckendorff, P.; Moscardo, G.
Publisher
Haworth Hospitality Press, Binghamton, USA
Citation
Journal of Travel & Tourism Marketing, 2007, 22, 2, pp 45-59
Abstract

Despite a growing body of work on destination branding in general, particularly at a country or nation level, there has been little investigation of whether or not tourists do attribute brand personality characteristics to tourism destinations and whether or not tourists' perceived self-image and...

Author(s)
Murphy, L.; Benckendorff, P.; Moscardo, G.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Tourism Analysis, 2007, 12, 5/6, pp 419-432