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Leisure Tourism

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Abstract

Understanding the motivation to visit particular tourist destinations and festivals is important for building effective tourism marketing strategies. This paper explores the effect of existing health and wellness values on the motivation to visit a festival using a field survey at the Goomeri...

Author(s)
Yoo InYoung; Lee JeongLyeol [Lee, J. L. T. ]; Lee ChoongKi
Publisher
Routledge, Abingdon, UK
Citation
Asia Pacific Journal of Tourism Research, 2015, 20, 2, pp 152-170
Abstract

K'gari is a popular international tourism destination, having gained World Heritage (WH) status for its natural values. In spite of the local indigenous population, the Butchulla, having clear aspirations for its management, indigenous cultural heritage values have yet to be recognised in the...

Author(s)
Brown, S.; Baldwin, C.; Chandler, L.
Publisher
Taylor & Francis, Melbourne, Australia
Citation
Australasian Journal of Environmental Management, 2015, 22, 2, pp 163-180
Abstract

The study presented in this article provides a valuable insight into the impact of human-induced environmental destruction on the travel market's image perceptions of a World Heritage-listed tourism icon: the Great Barrier Reef (GBR). The study employs a pre-/post-experimental design to explore how ...

Author(s)
Salvatierra, J.; Walters, G.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2017, 23, 1, pp 73-84
Abstract

Purpose - This paper aims to explore how destination image can be shaped, created and crafted, from an induced-source, supply-side perspective to better cater to Arab visitors, drawing on empirical research conducted on the Gold Coast, Australia. Design/methodology/approach - Two sequential stages...

Author(s)
Abodeeb, J.; Wilson, E.; Moyle, B.
Publisher
Emerald Group Publishing Ltd, Bradford, UK
Citation
International Journal of Culture, Tourism and Hospitality Research, 2015, 9, 1, pp 6-21
Abstract

The aim of this study is to develop a better understanding of the use of social media in tourism pre-trip information search patterns for small regional leisure destinations. Only limited research has previously focused on how small regional destinations use and adopt social media strategies. This...

Author(s)
Pabel, A.; Prideaux, B.
Publisher
Sage Publications, Thousand Oaks, USA
Citation
Journal of Vacation Marketing, 2016, 22, 4, pp 335-348
Abstract

The imputed links between media coverage of sport events and induced demand for host cities and destinations are discussed. Because it is so difficult to prove a causal link between media coverage and new demand, attention to improving media management of events is warranted. In this research, case ...

Author(s)
Getz, D.; Fairley, S.
Publisher
Cognizant Communication Corporation, Elmsford, USA
Citation
Event Management, 2004, 8, 3, pp 127-139
Abstract

This paper addresses the question of how operators and destination authorities work within a destination region, illustrating a method by which the problems resulting from different geographical scales and objectives of business units can be tackled through cooperative marketing within a strong ...

Author(s)
Laws, E.; Scott, N.; Parfitt, N.
Publisher
John Wiley & Sons, Chichester, UK
Citation
International Journal of Tourism Research, 2002, 4, 1, pp 39-55
Abstract

This paper draws upon the results of a study on positioning images of Queensland, Australia, to target consumers in the USA. Participants in 4 focus group discussions were asked to rate the motivational value of 5 categories of photos (i.e., beaches, animals, nature, city scenes, and people) of...

Author(s)
Day, J.; Skidmore, S.; Koller, T.
Publisher
Henry Stewart Publications, London, UK
Citation
Journal of Vacation Marketing, 2002, 8, 2, pp 177-186

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