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Purpose - This paper aims to explore how destination image can be shaped, created and crafted, from an induced-source, supply-side perspective to better cater to Arab visitors, drawing on empirical research conducted on the Gold Coast, Australia. Design/methodology/approach - Two sequential stages...

Abodeeb, J.; Wilson, E.; Moyle, B.
Emerald Group Publishing Ltd, Bradford, UK
International Journal of Culture, Tourism and Hospitality Research, 2015, 9, 1, pp 6-21