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The aim of this study is to develop a better understanding of the use of social media in tourism pre-trip information search patterns for small regional leisure destinations. Only limited research has previously focused on how small regional destinations use and adopt social media strategies. This...

Pabel, A.; Prideaux, B.
Sage Publications, Thousand Oaks, USA
Journal of Vacation Marketing, 2016, 22, 4, pp 335-348
Full TextCABI Book Chapter Info
Cover for The development and tracking of a branding campaign for Brisbane.

This chapter describes the process of branding Brisbane, the capital city of Queensland, Australia, from a strategic research perspective. The process described is seen as an integrated whole linked across the strategic planning, branding tracking, marketing evaluation and programme evaluation...

Scott, N.; Clark, S.
2006 CABI (H ISBN 9781845930127)
Book chapter