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This study takes a holistic approach to investigating customer experience at a food and wine event. Drawing on an ecosystem concept from service design and the concept of cocreation of value, the authors develop a conceptual framework to capture the complexity of customer experience. Using photo...

Liu Wei; Sparks, B.; Coghlan, A.
Cognizant Communication Corporation, Putnam Valley, USA
Event Management, 2017, 21, 4, pp 463-479