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Abstract

This paper introduces and tests a conjoint choice experiment approach to modelling urban tourists' choice of activity packages. The joint logit model is introduced as a tool to model choices between combinations of activities and an experimental design approach is proposed that includes attributes...

Author(s)
Dellaert, B.; Borgers, A.; Timmermans, H.
Citation
Tourism Management, 1995, 16, 5, pp 347-353